<![CDATA[CES 2010: Sony OLED TV KDL-ZX - CES 2010: Sony OLED TV KDL-ZX]]>

Rumors have it that Sony, one of the biggest brand names in the consumer electronics business, is set to reveal the flagship model for its OLED television line at the Consumer Electronics show in Las Vegas this 2010. Sony’s latest advancement in OLED (Organic Light Emitting Diode) technology is the SONY KDL-ZX, a 27 inch OLED TV which boasts of incredible features and a beautifully sleek design. Although it is still at the Beta Stage and is not quite ready for the market yet, the gossip around town is having us all buzzing in excitement on what is to come.

How does OLED work?

So how exactly does the OLED work? A sheet of organic material is placed between two electric conductors: an anode and a cathode. This arrangement is then positioned between a glass top plate and a bottom glass plate. Then an electric current is made to flow through the two electric conductors. This action brings the organic material to emit a brilliant, electro-luminescent light thus the title Organic Light Emitting Display.

Color Variations

So if that is how OLED works, how are the color variations created? The OLED primary color matrix is arranged in red, green and blue pixels. This matrix is placed directly to a ‘printed circuit board.’ An individual OLED element is contained in a special ‘micro-cavity’ cell. This cell is specifically designed to dramatically reduce ambient light interference. This works to improve overall color contrast. Also the breadth of the organic sheet is adjusted in such a way as to allow it to emit the strongest light for each of the three colors (red, green and blue). These three colors are utilized to render the colored picture. Then the lights emitted by these three colors are refined by a color filter, producing a more purified light from each of the three. It does this without the use of a polarizer, thus generating impressive color purity.

If all goes well with the production and sales of OLED TV, then it will probably phase out LCD and plasma television sets. This OLED TV from Sony is set to out-perform the older LCD and plasma models with superior image-rendering, power efficiency and faster response times – plus it only measures 3mm to 9mm in width. This combination of looks and performance makes thethe Sony KDL-ZX a very attractive product indeed.